Garth Lund

Garth is an experienced aviation leader whose work has spanned multiple geographies globally. Key focus areas cover commercial disciplines including network planning & air service development, air traffic modelling, revenue management, and financial & business planning. 

Garth is Managing Director of Alpcor Aviation, an aviation consulting firm based in Switzerland focused on enabling airlines, airports and others in the industry to optimize commercial decision-making and deliver sustainable growth. 

Prior to Alpcor, Garth was Chief Commercial Officer at Flair Airlines between 2021 and 2024 based in Vancouver, Canada. Responsibilities included revenue management, ancillary revenue, network planning, ecommerce and marketing. During this time, the airline grew from a fleet of three aircraft to twenty and expanded service into the US, Mexico and Caribbean. 

Between 2013 and 2021, Garth served in a number of commercial and finance leadership roles at Wizz Air based in Geneva, Switzerland and subsequently Budapest, Hungary. This included Head of Network Development & Scheduling, Head of Pricing & Revenue Management and Head of Financial Planning & Controlling. 



Garth holds a BSc Economics from the London School of Economics.